Meet Sabina Osorio
I’ve always loved connecting people to unforgettable experiences. That passion led me from the travel industry to where I am today: Senior Director of Growth & Customer Acquisition for one of the world’s most recognized brands, leading marketing for global conferences that reach millions.
I’ve spent 15+ years learning how marketing drives growth. My expertise spans paid media, demand generation, lifecycle marketing, communications, product marketing, content strategy, SEO, influencer marketing, email and newsletters. My approach is simple: experiences that resonate, strategies that scale.
I started Mindfull Marketing to share what I’ve learned and to help others grow faster with marketing.
Experience I’m proud of
I’m a passionate marketer specialized in events and strategies that drive demand, acquisition, and retention.
This is my hub for sharing actionable marketing strategies, free resources, and proven frameworks that drive growth.
10+
Conferences marketed
60,000+
Attendees acquired
700+
Speakers announced
15+
Years of experience
Brands I’ve served in my career
10 Fun facts about me
Outside of obsessing over marketing and how AI is changing everything I’m:
1. A proud wife and mom to a kind and smart 6-year-old ❤️
2. First-gen Colombian, New York-raised (hence the hustle) 🇨🇴
3. A competitive tennis player 🎾
4. In my birdwatching era 🐦⬛
5. Hosting dance parties without embarrassment 💃
6. Watching every documentary on Netflix 🤓
7. Cooking and trying to make recipes a bit healthier 🥘
8. A lover of all people and animals (except squirrels) 🐶
9. Surprisingly into camping, hiking and anything outdoorsy 🏕️
10. Happiest when traveling and discovering new countries ✈️