Your marketing growth lab
This is your home for marketing insights, strategies, tools, frameworks, and experiments designed to help you grow your business faster.
I’m Sabina—the mindful scientist behind the lab. I conduct real experiments, share what’s working (and what’s not), and give you new ideas you can use today.
Growth shouldn’t feel this hard
You’re busy. You’re doing the work. You’re showing up consistently.
But you don’t have time to figure out the latest in marketing because you’re running your business. Reaching new customers. Keeping current ones engaged.
Cracking the code on marketing can feel overwhelming.
You might be thinking:
1
I don’t have time for marketing
You’ve got a lean team and keeping up with a blog, SEO and social media is hard.
2
I need quality leads
You need customers who are ready to buy—not just followers or traffic.
3
I’m not sure where to invest my budget
You’re trying things, but you have no idea what’s actually working or not.
Your business deserves to grow
You’ve built something meaningful. Your brand has a story worth telling and an audience worth reaching.
You deserve marketing that’s strategic and gives you a clear path to growth instead of constant guesswork.
Here’s what will help: learning to think like a CMO
A CMO serves the community by understanding what drives revenue, retention, and what actually moves the business forward. They about strategy, not tactics.
That’s what this growth lab is for—to help you think strategically and grow with intention.
Let me be your marketing guide
I’m Sabina, a strategic marketer with a mind full of ideas for growth, engagement, and storytelling.
By day, I’m the Senior Director of Growth & Customer Acquisition for one of the world’s most recognized brands, where I lead marketing for global conferences that reach millions. By night (and in between), I share what I’ve learned so you can do it better.
I’ve spent 15+ years working on high-converting websites, optimizing content and email strategies to drive measurable growth. I started The Mindfull Marketer to share what works and to help business leaders grow faster with marketing.
Brands I’ve served in my career
